We’ve always talked about starting something together. We’ve both been entrepreneurs in our own ways, and when Shadi took a trip to Holland, it finally clicked. She discovered poffertjes, Dutch pancakes you can smell as you walk through the streets of Amsterdam. She had them every single day and fell completely in love.

When she got back home, she couldn’t stop talking about them.What started as us making them for our kids (who, by the way, are our number one customers and ask for them almost every day) turned into something so much bigger. It became The Top It Experience. With both of us coming from event planning and design backgrounds, we naturally fell in love with creating experiences that look just as good as they taste. We get excited about branded activations, product launches, weddings, and parties, anything that lets us blend creativity, design, and food in one moment.

This business is personal to us. It’s family, it’s sisterhood, and it’s something we’re proud to have built from the ground up. Every event we do has a piece of us in it, the early mornings, the laughter, and the love that started it all.